A new study by Nationwide reveals that millions of people in the UK are unknowingly wasting hundreds, even thousands, of pounds every year on subscriptions they barely use. One of the most common culprits? Streaming services like Netflix, Now TV, and Disney+, where users are either paying for duplicate accounts or forgetting to cancel unused plans.
In fact, some households are losing up to £1,200 a year just by staying subscribed to services they no longer use or need. Let’s break down how this is happening – and how to avoid being part of the stats.
Overspend
According to the research, 19% of subscribers admit they don’t use all the services they’re paying for. If they cancelled or consolidated them, they could save up to £400 per year. But for others who are overspending more drastically, the total annual cost can rise as high as £1,200.
That’s the equivalent of an extra holiday, several months of rent, or even clearing a chunk of debt – all lost to forgotten or duplicate subscriptions.
So, what’s driving the overspending?
Duplication
One of the main reasons is people paying for the same services more than once. Around 35% of those surveyed admitted they’re paying for duplicate accounts. Often, this happens in shared households where each person has their own Netflix or Disney+ account instead of pooling together and sharing access.
It’s not just about laziness – it reflects how modern households work. Flatmates, couples, or families often live together but keep finances separate. And after a breakup, people forget to cancel shared accounts, or simply start a new one out of convenience.
Sharing
44% of Brits say they don’t share any subscriptions with others in their home. That means many are missing out on simple savings just by not taking advantage of family or household plans that most streaming services offer.
Take Netflix, for example. A standard plan allows two simultaneous streams, while the premium plan allows four. But many people still sign up separately, even though they could easily save by sharing.
Attitudes
Interestingly, not everyone sees it as a mistake. For some, spending more for their own account is a choice. About 32% of people say they prefer not to share. They value their privacy or dislike seeing someone else’s watch history mixed in with theirs.
One example is Laura, a teacher from London. She says she spends £175 a month on subscriptions and doesn’t share them with her housemates or her partner. For her, gym and coffee memberships are just as essential as streaming, even if others might see them as luxuries.
Shifts
Despite the subscription overload, there’s a noticeable shift happening. Many people are hitting a wall when it comes to digital content. Nationwide’s survey shows that half of Brits are returning to physical media instead of digital platforms.
Here’s what people are buying again:
| Physical Media Type | Reason |
|---|---|
| Books & Magazines | Easier to share |
| CDs & Vinyl | Better quality, collectible |
| Board Games & Puzzles | Fun offline entertainment |
| Video Games | No need for monthly payments |
People are rediscovering the joys of owning something tangible. Physical books don’t come with monthly fees. Board games don’t glitch. CDs don’t buffer.
Solutions
Nationwide’s advice is simple: review your subscriptions. Even small actions can lead to big savings. Try these steps:
- Check your bank statements for forgotten or duplicated subscriptions
- Use free trials carefully and set reminders to cancel on time
- Share plans across your household or upgrade to family tiers
- Switch to lower-cost plans if you’re not using the extras
- Negotiate better deals with providers – many will offer discounts to keep you
A quick subscription audit could save you hundreds a year. And while you’re at it, you might even find more time for those board games or finally read that book you’ve been putting off.
FAQs
How much can I save by cancelling subscriptions?
Up to £400 or more annually by cutting unused services.
What is subscription duplication?
Paying for the same service twice, often in one household.
Why don’t people share streaming accounts?
Many prefer privacy or don’t know sharing is allowed.
Are physical media making a comeback?
Yes, due to digital fatigue and ease of sharing.
What’s the average monthly spend on subscriptions?
Some, like Laura, spend around £175 every month.
















